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Coremetrics updates marketing platform, releases mobile app

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San Mateo, Calif.—Digital marketing optimization company Coremetrics has updated its online marketing platform to include real-time data, performance hot spots and enhanced collaboration.

Coremetrics Analytics 2010’s dashboard provides new visualization tools that identify conversion trends and real-time performance metrics, according to the company. New collaboration features include trend annotations, intuitive comment trails and user notes.

In addition, the company has released Coremetrics for Mobile, a free app that provides access to Coremetrics analytics information and measurements on such devices as the iPhone, iPad, BlackBerry and phones running the Android operating system.

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