The campaign, developed by Doremus, San Francisco, will debut at the Consumer Electronics Show in Las Vegas Jan. 6. It includes print, online, mobile and out-of-home ads. The budget was undisclosed.
Designed to show how Corning Gorilla Glass can withstand scratches, bumps and drops in daily use, the ads feature a real gorilla using devices including a laptop computer, smartphone and HD TV.
The goal of the campaign is to build awareness, interest and preference for Corning Gorilla Glass among consumer electronics manufactures and designers.
More information is available at www.corninggorillaglass.com.