The telephone survey polled 534 CMOs at Fortune 1,000 companies in December. It found that just 23.2% used corporate blogs as part of their social marketing efforts. For those companies that don't host an online corporate blog, 36% of respondents said maintaining a blog is too much work or that they don't see a return on investment for the level of effort required in developing content.
In addition, 18% of respondents were concerned about legal and regulatory issues pertaining to their blog content. Among those that do use blogs, reasons cited included gaining customers (20%) and becoming an authority in their industry (18%).