BtoB

Corporate buyers to increase spending for online purchases

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Chicago—More than one-third of corporate buyers plan to increase their budgets for online purchases in the next year, according to a new study by e-commerce company Acquity Group. The study, “2013 State of B-to-B Procurement Study,” was based on an online survey of 207 corporate buyers with annual procurement budgets in excess of $100,000. According to the survey, 57% of corporate buyers have purchased goods online, and 37% plan to increase their budgets for online purchases in the next year. Also, 71% of corporate buyers agreed that the amount of their budgets spent online would increase if it were easier and more convenient to browse and purchase items from suppliers' websites. The study also found that 28% of corporate buyers said they would be more likely to make a purchase of $5,000 or more using a mobile device if suppliers offered easy-to-use, mobile-optimized sites.
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