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BtoB

Corporate communicators split on how to respond to negative blog posts

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Dallas—Forty-six percent of corporate communications professionals said angry bloggers should be ignored or managed by the customer relations department, according to a poll conducted by Dallas/International Association of Business Communicators.

Forty-two percent said bloggers’ negative posts should be handled by the media relations department; 6% said neither department should handle angry bloggers; and 6% said they did not know who should handle them.

The online poll, conducted between June 1 and July 1, generated 300 responses.

—Carol Krol

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