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Published on .

New York--Corporate venturing, a mainstay of the go-go late 90's, is still in favor among executives during the current recession, according to a new survey by Chicago-based Accenture. Eighty-five percent of executives polled believe in the promise of corporate venturing and have no plans to stop. Seventy-percent said they believe corporate venturing is important for realizing the value of their companies' intellectual property, brand and physical assets. Corporate venturing includes investing in new, independent companies, as well as investing in and creating start-ups affiliated with the parent company or companies. Accenture also found customer relationship management (CRM) is the top business strategy for executives in 2002. The study of 150 high-level executives at Fortune 1000 companies revealed that 38% viewed CRM as their top business strategy for next year, followed by new product development (26%), enterprise resource management (17%) and supply chain management (15%).
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