BtoB

Corrections

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  • In the graphic detailing BtoB's 2007 Marketing Priorities and Plans survey (Dec. 11, page 29), two of the colors were reversed in the key to the bar chart tracking media spending plans for 2007. "Increase" should have been labeled gold, and "decrease" should have been labeled blue.
  • A quote regarding what separates a graphical Web-based report from a dashboard from a portal in the Tools & Metrics section ("Driving business with dashboards," Dec. 11, page 18) was incorrectly attributed. The quote should have been attributed to Jim Sterne, president of consultancy Target Marketing.
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