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Figures are in U.S. Dollars. U.S. numbers are from the most recent survery in October 1997.
ACME Sprockets. A marketer of widgets, sprockets, etc. for distribution to construction contractors. They want to be "on the Web," but still aren't really sure what that entails. They'll need basic services like hosting, a virtual domain and email accounts.
The site itself will feature tables of parts specs and corporate information. On the back end, they'll need some easy (Web-based) way for their people to update documents on the site without having to learn HTML. This company is not very wired in its own offices and is largely creating a site to provide easy access to information for its customers and distributors. Perhaps ACME would need an e-mail/fax gateway so that people visiting the site could interact with them.
ACME has logos of its own already, which it would like to incorporate into the site, and the company really likes those "animated picture thingys..." Executives will need a lot of tutoring and hand-holding.
Look and Feel (design/site mapping) for about 20 pages
Investments R Us, An investment brokerage firm with its own intranet. The company needs a virtual hosting for their domain and Internet email. They have a lot of proprietary investment data that they want to provide to their clients on a password-protected basis. They want these documents to be searchable and sortable.
They also need an "about us" section with information for their clients and for prospective clients. They handle all sizes of customers from individuals to large corporations, so they want to use this site in sales pitches as an example of the excellent customer service they provide. It must look nice, be a tad flashy, but mostly be very, very functional and get users to the data they need in the form that they need it. Those Java "stock ticker-tapes" make their eyes pop out.
Look and feel (design/site mapping), about 100 pages
The Blockmonster Entertainment Corp., a chain of record/video/software/super stores. They want the works. Contests. Shockwave games. A database of reviews (both professional and generated by visitors) which is searchable, and which can be used to create on-the-fly pages based on a user profile which site visitors fill out and which also gets databased. Their audience is young music/entertainment fans who want to talk about the music they listen to, so they need a chat feature as well. They'll want you to create a series of six animated ad banners for them to place on some major Web sites.
They want to use frames for easier navigation. They're not sure whether or not they want to sell products over the Internet, but they're willing to test the waters with some special orders, so they need secure transaction capability. For other orders, they want a locator guide so people can enter a ZIP code and come up with a detailed map of where they'll find the nearest branch. They're going to want all the stops pulled out, and as new technologies come out, they want a fast response of well-thought-out applications. You will also host the servers necessary to run this type of operation.