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The Cost of Dirty Data

Published on .

Lead generation is an ongoing challenge for b2b marketers. And with event lists, sales lists, web leads, legacy names, data integrity and visibility is a huge problem. Add in job and other changes that cause over 2% of the database to go bad every month, and the problem keeps compounding. How much is this costing your business - and how much revenue can be immediately unlocked when it's clean?
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