×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

The Cost of Dirty Data

Published on .

Most Popular
Lead generation is an ongoing challenge for b2b marketers. And with event lists, sales lists, web leads, legacy names, data integrity and visibility is a huge problem. Add in job and other changes that cause over 2% of the database to go bad every month, and the problem keeps compounding. How much is this costing your business - and how much revenue can be immediately unlocked when it's clean?
In this article: