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BtoB

The Four Costliest Mistakes Marketers Make in Support of Sales Growth

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Lead generation has emerged as the most important priority for business-to-business marketers. But in some cases nearly 50% of leads passed to Sales from Marketing aren’t accepted as actionable for the next stage of the sales engagement. Hear experts from both sides of the divide explain how to avoid waste and bring your teams into alignment to drive powerful results.
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