Courtenay Communications pursues DM Days conference

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New York--The 37-year-old Direct Marketing Days Marketing Conference & Expo may soon get a new parent, BtoB has learned.

DM News Publisher Adrian Courtenay, president of Courtenay Communications, said his company is buying the event, marking its foray into the conference business.

"It's great synergy for us," Courtenay said, adding that the deal would be finalized by the end of the week. Courtenay Communications recently shuttered its Internet marketing publication I-Marketing News.

However, one of the four DM Days partners and founding members, Lee Epstein, said Courtenay's comments were premature. Epstein said Courtenay has expressed interest in buying the conference and the partners are interested in selling it, but terms have not been discussed yet. He said a meeting including the other partners--Chuck Cavanagh, Arthur Blumenfield and Tom Turner--would occur after this year's DM Days show, which runs through Wednesday at the Jacob Javits Convention Center in New York.

The impetus for the sale, Epstein said, is that "the partners who run it can't get along." The show began as a lunch seminar 37 years ago.

For his part, Epstein will continue to run the DM Days Foundation, a nonprofit organization devoted to direct marketing education that provides grants to universities and scholarships for students.

--Carol Krol

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