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BtoB

Covario announces partnerships

Published on .

La Jolla, Calif.—Covario, an interactive marketing company formerly known as SEMDirector, announced new partnerships with online marketing companies Red Door Interactive and Semphonic.

Red Door develops and documents best practices for search engine optimization. The partnership will combine that expertise with Covario’s SEO technology to provide a new program called Covario Plus for SEO. The program will include a series of tutorials for marketers on building and expanding SEO programs.

Semphonic, a Web analytics consultancy, is partnering with Covario to provide a Web analytics solution to advertisers that combines Covario’s paid search analytics technology with Semphonics’ Web analytics expertise. The new product is called Covario Plus for Web Analytics.

—Carol Krol

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