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How will your coverage help me do my job?

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After reviewing the February and March issues of your magazine, I am disappointed in the direction that the publication has taken in the last 10 years. When I used to read Industrial Marketing magazine, it was filled with articles on how to develop a direct mail campaign, a trade show plan, a good PR strategy, a marketing plan, etc.

Unfortunately, what I am finding in your publication (at least the two issues that I have received) is a lot of coverage on agency acquisitions, news accounts and ad billings.

Being the jack-of-all-trades in my marketing position, I ask you, how will this information help me in my job? If I do not work for or with an agency, does this publication even relate to my work? Do you attempt to cover any news from the manufacturing and industrial sectors? Do you cover small businesses as well as the big boys?

For me, a case in point is Roger Sametz's guest column on page 15 of the March issue. It begins, "The marketing communications firm you work with ..." Since I do not work with a firm and do pretty much everything myself, this immediately turned me off, and I stopped reading.

I am not saying that you should not cover agencies or high-profile companies. But I am suggesting that you consider balancing this material with articles that pertain to us little guys, too. There may be more of us than you think, and I think we are overlooked in your editorial coverage.

Pete Finger

Marketing manager

Sioux Steam Cleaner Corp.

Beresford, S.D.

pfinger@sioux.com

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