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BtoB

Covisint picks NRW as PR firm

Published on .

Detroit--Auto e-marketplace Covisint made another marketing-oriented move Thursday, tapping Niehaus Ryan Wong Inc., San Francisco, as its public relations agency. Covisint cited NRW's high-tech and auto industry experience as keys to the deal. NRW handled Covisint's PR during its formation period as well. Earlier this week, Covisint named Jacqui Dedo, formerly of Rober Bosch Corp., to lead its sales and customer enablement efforts.
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