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CPM Marketing Group develops health care prospect lists

Published on .

East Peoria, Ill.--Customer Potential Management Marketing Group, which provides customer relationship management for the health care industry, has developed a new source for pharmaceutical companies and medical device manufacturers to obtain lists of prospects with a strong likelihood to use specific products and services. CPM selects these lists, based on company goals and specifications, by scoring its nationwide database of 260 million U.S. individuals and 112 million households.
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