New York—Crain Communications Inc. has acquired American Demographics from Primedia. Terms of the deal were not disclosed.
According to an AdAge.com report, American Demographics, which was started in 1979 and provides consumer demographic data and analysis, will publish its last issue as a separate magazine in November.
American Demographics brands of analysis will become a regular feature in Advertising Age, in print and online, both as targeted special reports and as part of Advertising Age's ongoing coverage of marketing, consumer trends and demographics. Advertising Age is a sibling publication of BtoB.
"American Demographics will give a giant boost to the types of research we can provide our readers," said Rance Crain, president of Crain Communications and editor in chief of Advertising Age.