Detroit—Crain Communications Inc. has named Christopher Crain exec VP-director of strategic operations. In his new role, Crain will implement the publishing company's CRM initiative to create a unified database for all 6 million registered users across its brands and titles.
Crain will also be responsible for developing additional projects to broaden the company's nonadvertising revenue.
“Chris has done an outstanding job of pulling together the disparate parts of the CRM project,” Rance Crain, president of Crain Communications, said in a statement. “I look forward to his helping us develop other such projects to broaden our base of business, which is crucial to the future success of our company.”
Christopher Crain previously was publisher of Crain Communications' business and insurance group, which includes the Pensions & Investments and Business Insurance brands as well as Staffing Industry Analysts. Staffing Industry Analysts will continue to report to him.
Succeeding Crain as business and insurance group publisher is Chris Battaglia, who will continue as VP-publisher of Pensions & Investments.
“Chris Battaglia, besides being one of the company's most talented publishers, has led the way in innovating new, nontraditional revenue sources for Pensions & Investments and our company,” Rance Crain said.
Christopher Crain and Battaglia are both based in Crain Communications' New York office.
Crain Communications also publishes BtoB and Media Business.