The landscape and role of marketing has changed. Everywhere you turn, there is an article, white paper, blog post, video, podcast or tweet commanding your attention. Creating content is one of the greatest challenges faced by marketers, but when done well, can be a tipping point that bolsters results. Marketers are faced with the critical role of producing content that tells their story in a multitude of channels, both traditional and rich media.
-Why content is one of the most integral parts of your marketing strategy
-Ideas and techniques for producing engaging content that supports your brand's communication goals
-What elements make up a piece of great content