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BtoB

Creative Energy Group introduces lead-tracking service

Published on .

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Johnson City, Tenn.—Creative Energy Group, a full-service marketing communications agency, has introduced CenTrak, a process for tracking sales leads generated by advertising in b-to-b trade publications and Web sites. CenTrak uses integrated call center, lead fulfillment, coupon redemption and data analysis to help advertisers determine ROI on their marketing investments.
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