BtoB

How Crisis Affects B-to-B Brand Reputation and Value

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Is your company prepared for a crisis? A recent survey on crisis situations conducted by BtoB magazine and Eric Mower and Associates showed that 57% of marketing executives said they work for a company that does not have a crisis plan in place. This webcast will reveal more about the findings of this research survey and look at ways companies can prepare for different types of crisis situations that can affect b-to-b companies.
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