Crisp Media offers a rich media mobile advertising platform, while Smart Device Media offers a mobile ad network featuring brands from Geeknet, Ziff Davis Enterprise and other media companies. With Smart Device Media in the fold, Crisp Media says it will offer marketers, advertising agencies and media companies a gateway to taking advantage of the growing mobile advertising opportunity.
“The mobile ad market is at the critical stage where premium brands are starting to play significantly,” Young said in a statement. “Yet because barriers to buy still exist, the premium market demands an integrated set of solutions optimized for its unique needs. Crisp Media will be a catalyst for the industry, by bringing together an unrivaled combination of platform, products, services and team expertise.”
Crisp Media's former CEO, Boris Fridman, will continue to serve as a board member.