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CRM, loyalty vet joins Rapp Collins

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Advertising and direct marketing firm Rapp Collins-New York has hired Donald Neal as its senior VP-marketing director, a new position. Neal will serve as the lead agency contact on key accounts such as Exxon Mobil Corp. and Kaiser Permanente. Previously, he was CEO of CRM-specialist Focal-point Marketing Inc., and Hallmark Cards Inc.’s director of marketing and strategic alliances-loyalty marketing group.
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