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BtoB

Crossbow introduces Web measurement service

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Westport, Conn.--Crossbow Group, a direct response agency, Tuesday launched WEBVantage, a measurement service designed for its b-to-b marketer clients. The service will enable marketers to compare the effectiveness of their online communications with those of their competitors. After giving a detailed analysis of a client's site, Crossbow consultants provide competitor site analysis, with a ranking and recommendations for improving communications. The process can be completed in two weeks, Crossbow said, at a cost of $2,500 per engagement.
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