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BtoB

CrossWorlds launches global branding campaign

Published on .

Burlingame, Calif.--CrossWorlds Software Inc., which develops and markets e-business integration software, has launched a global print branding campaign that will run in magazines and sites, including InformationWeek, CIO, Forbes.com and BusinessWeek.com. Bozell Silicon Valley is developing the campaign, for which budgets have not been disclosed. The campaign comes soon after CrossWorlds announced an e-business integration software development and marketing deal with PricewaterhouseCoopers L.L.P. and will run in the U.S. and Europe.
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