Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Cruise West Charts a New Course with GoToWebinar

Published on .

Cruise West, a small-ship cruise line based in Seattle, Washington, offers passengers a personal and casual style of cruising to such destinations as Alaska, Japan, Costa Rica and California’s wine country. To succeed in the highly competitive cruise industry, the company works with travel agencies to book passengers on its nine ships. Cruise West typically attracts highly educated, retired or semi-retired customers, but is expanding its base to baby boomers.
Most Popular
In this article: