Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


The Cure for the They-Don’t-Get-It-Syndrome

By Published on .

Randall Rothenberg, chairman of the Interactive Advertising Bureau, says a cure is in sight for the “I-don’t-get-it-syndrome,” which has afflicted the marketing industry for 20 years. The syndrome is a classic case of marketers not getting their ad agencies, and ad agencies not getting their clients, Rothenberg proposes in his blog, I, A Bee. The beginning of the cure may be found in a new cross-industry study, “Marketing and Media Ecosystem 2010,” a joint effort among the IAB, the Association of National Advertisers, the American Association of Advertising Agencies and Booz Allen Hamilton. The survey was released Oct. 11 at the ANA’s annual conference in Phoenix.
Most Popular
In this article: