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BtoB

Cursor ads to tout online Yellow Pages

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San Francisco--A new BellSouth online ad campaign for its "The Real Yellow Pages Online" product will feature "cursor ads." The standard arrow cursor, using Comet Cursor technology, morphs into the Yellow Pages' "walking fingers" logo when users scroll over any BellSouth banner ad in the Flycast Network, a San Francisco-based Web advertising network. Comet Systems, New York, developed the Comet Cursor technology.
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