New York—The Custom Publishing Council announced Wednesday that it has changed its name to the Custom Content Council. The move reflects the rise in importance of custom digital content, as evidenced by analyst firm Outsell’s estimate that businesses spend about $60 billion annually on Web site development, including content creation.
“ ‘P’ for Publishing sounded ancient,” Lori Rosen, executive director of the Custom Content Council, said in a statement. “ ‘Content’ is a more accurate reflection of what marketers are using to educate, connect, upsell and attract new customers.”
The council, formed in 1999, estimates that custom content is a $37 billion industry.