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BtoB

Using Customer Data to Drive Revenue Growth

Published on .

Capturing quality data from enterprise systems and making it readily available to the sales force via salesforce.com or other CRM applications can pose challenges for marketers. Ensuring data integrity, managing critical sales information and using customer data to maximize profits are just a few of the challenges marketers face in this area. Join Forrester's Dave Frankland, Vice President, Principal Analyst, and Tom Carlock, D&B Product Leader, Data Strategy and long-time data management expert, to learn how to maximize the value of your customer data by achieving on-demand access to the most current information available.
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