Deeper, stronger relationships were established between the prospects and sales personnel. This is certainly one tactical area where the sales and marketing groups seem to be able to cooperate and collaborate well together. The entire organization gets excited about these events and provides the support needed to put on a great show.
By providing specific new research, practical information and real examples to illustrate our new concepts, we were able to put together a very informative and worthwhile event for our visitors. The benefits are sometimes immediate, with new opportunity creation, but the impressions can most certainly be lasting.