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CustomLead offers opt-in e-mail

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New Haven, Conn.--CustomLead Inc. said it has developed a service that allows marketers to develop their own lists of opt-in e-mail addresses. The service allows marketers to quickly set up a b-to-b offer, deliver it to CustomLead's list of prospects and collect names of those people interested in being added to the advertiser's e-mail database. The lead-generation tool will be closely watched as a means for late joining Internet marketers to quickly build a database of e-mail addresses. CustomLead, based in New Haven, Conn., is a division of privately held Direct E-Mail Co.
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