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Cut to the Chase: Cannon, Lake Success, N.Y.

Published on .

Company: Canon, Lake Success, N.Y.
Agency: N/A
Market: IT professionals
Quick chase: Canon secures both the banner and the rectangle ads that work in tandem to demonstrate how its line of imageClass multifunction laser printers can make users more productive. It's a welcome message in tough times when companies are under pressure to maximize their budgets. The silver-toned printers sparkle against the midnight blue background. The rolling images in the banner and in the rectangle are crisply coordinated to show the machine's printing, faxing, scanning and copying functions.
Clue: Unlike the banner and rectangle, which we found dynamic, the landing page is merely workmanlike. Rows of printers look a bit dull, but a click on any one of them provides additional product information.
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