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Cut to the Chase: Cisco Systems

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Company: Cisco Systems, San Jose, Calif.
Agency: Ogilvy North America, New York
Market: Information technology
Quick chase: In the ban-ner, a series of faces of businesspeople scrolls rapidly and vertically like fruits on a slot machine. Funny that we would know about one-armed bandits, but the action got our attention. The button invites visitors to learn more about Cisco's collaborative technologies. On the landing page, one of the same people we encountered in the banner greets us with open arms. The well-branded landing page ramps up the selling process by featuring several bullet points that underscore the advantages of Cisco-powered collaboration. Next stop is a page with five short videos in which Cisco executives tell customers what's in it for them, including how to prepare for the upturn. That was refreshing to hear.
Clue: This ad hits the jackpot.
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