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BtoB

Cut to the Chase: HP, Palo Alto, Calif.

Published on .

Company: HP, Palo Alto, Calif.
Agency: Goodby, Silverstein & Partners, San Francisco
Market: IT professionals
Quick chase: The edgy illustration is a showstopper: Trains, oats and planes make their way around a futuristic cityscape that has sprung to life atop an HP laptop. The world is ever more mobile, and HP says businesspeople can stay ahead of the game with one of its new 3G notebooks. States the well-turned text: “You'll experience faster connections in more places than ever before—from cross-town to cross-country. ... When you're working in 3G, it's productivity in another dimension.
Clue: Illustrations, especially one as superbly drawn as this, burst through the clutter of photo- and text-dominated environments.
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