Agency: PJA Marketing + Advertising, Cambridge, Mass.
Market: CEOs, CIOs
Quick chase:There's big oil, big business, big pharma, big labor. And now there's another biggie out there: Big ERP, as in the big software companies, which software maker Infor rails against in a marvelous series of banner ads. The banners are fun and visually compelling because they feature cartoon renderings of Big ERP fat cats who, we are told, ride roughshod over customers by duping them with inescapable contracts with ever-escalating costs. Infor, as you might guess, explains that it offers a better, less-expensive software solution for customers. Clue: Kudos to Infor for incorporating social media into its campaign. One banner, for example, invites visitors to click on boxes leading to its Twitter, LinkedIn and Facebook pages.