Pitney Bowes, Stamford, Conn. Agency:
Ogilvy & Mather, New York Market:
Mailroom managers, CEOs Quick chase:
"Mailstream." It's a new word to us. But Pitney Bowes has the credibility to introduce a new term into the corporate lexicon. To drive readers to its special mail-stream Web site, Pitney Bowes delivers a mini white paper on the growing complexities of a corporate mailstream and how Pitney Bowes can make a company's mail "more effective, efficient and personal than you may have thought possible." Clue:
The vertical barcode does a good job of illuminating the selling proposition.