BtoB

Cut to the Chase: Print

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Company: Capgemini, Paris Agency: N/A Market: Corporate executives Quick chase: As if introducing a basketball team's starting lineup, Capgemini dramatically trots out its A-team of business consultants in a series of banners. But this talented squad doesn't specialize in no-look passes and tomahawk dunks but rather in far more important matters. The Capgemini team's goal is to show clients how to develop faster lead times and reduce costs. Each banner names names—all the better for a b-to-b sell because b-to-b is all about interacting with people you trust and even like. Clue: Capgemini begins building a bond with its audience not only with the faces of its team but with this: “We are the ones who help you face your daily dilemmas.”
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