Agency: In-house Market: CIOs
Quick chase: The jumble of metallic numbers at the heart of this ad for SAS arrested our attention. The problem was that it kept arresting our attention in an effort to figure exactly what we were looking at. Overprinted against the image is a headline that says: “What if you could increase revenue by 66% using your data to make confident, fact-based decisions?” That's a useful headline because it allows readers to quantify a possible reward.
Clue: Advertisers usually only have one chance to make an impression. You need to get them at “Hello.”