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Cut to the Chase: AT&T

Published on .

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Company: AT&T, San Antonio, Texas Agency: Rodgers Townsend, St. Louis Market: CRM professionals Quick chase: This ad lionizes a suit named Daniel who stares down the camera from the end of a runway. According to the text, which unfortunately for readers is overprinted against the man's suit pants, Daniel runs a contact center, not an airport; which only leads us to wonder why he's risking his life standing on a runway when he should be running his contact center. OK, contact centers are hubs and they do manage traffic, but the metaphor is stretched too thin. AT&T is attempting to make the point that its dynamic networking makes it all happen. Clue: The reader never gets off the ground because of inaccessible text and an off-target image.
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