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Cut to the chase

Published on .

Company: Register.com, New York Agency: N/A Market: Small businesses Quick chase: It's the one that got away. A pair of earnest, twentysomething consultants bemoans the loss of a potential client because they did not have a Web site. "We're a small business. We don't have IT guys," says one of the partners. Riding to the rescue is Register.com, which says it can get these guys back in the game for as little as $4.95 a month. It's a simple problem-solution scenario that's both persuasive and memorable. Just as impressive is a series of quick cuts that shows an attractive Web site being quickly pieced together. Clue: Next step, fellas-develop a business plan.
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