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BtoB

Cut to the chase

Published on .

Company: Jani-King, Dallas Agency: In-house Market: Plant managers, corporate management Quick chase: We're always suspicious of celebrity endorsers who may only have a faint familiarity with the product they're pitching. That's why we weren't so sure that former quarterback-turned-broadcaster Terry Bradshaw was right for Jani-King, the industrial cleaning service. But the clownish, screen-hogging Bradshaw actually delivers a strong message on Jani-King's behalf. It is that Jani-King can handle everything from hotels and hospitals to universities and commercial offices. Jani-King also does stadiums, which allowed Bradshaw to don a football jersey and grab a football for the closing cut. Clue: Touchdown!
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