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BtoB

Cut to the Chase

Published on .

Company: AMD, Sunnyvale, Calif. Agency: McCann-Erickson, San Francisco Market: Value-added resellers Quick chase: AMD gets into the head of a customer who's got viruses on his mind. The image of the man peering intently into a screen pairs up well with the headline: "Software, hardware, kung fu. Whatever works. Just help me protect against viruses." The solution-oriented copy is well presented. Rather than set it against the gray background of the photo, the art director carved out a block of white bracketed by an attractive green border. Doing so makes the copy sparkle against the light background. Clue: Kung fu doesn't stand a chance against this MSBlaster ad.
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