Cut to the Chase

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Company: PIP Printing and Document Services, Mission Viejo, Calif. Agency: The Smith-Wogrin Group, Denver Market: Office managers, marketers Quick chase: Problem-solution doesn't get any better than this. A businesswoman faced with the grim task of producing 5,000 brochures, mailing 200 personalized letters and updating the training manuals is having a migraine. Her forehead is furrowed, she rubs her temples. You know the feeling. PIP Printing and Documents Services rides to the rescue in this smartly produced 15-second spot with a display of the company's Web site, where a solution is only a click away. The narrator explains that PIP can help business people "turn down the stress" thanks to its printing, mailing and document services. Clue: We feel your pain.
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