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BtoB

Cut to the Chase

Published on .

Most Popular
Company: Hewlett-Packard Co., Palo Alto, Calif. Agency: Goodby, Silverstein & Partners, San Francisco Market: CIOs Quick chase: HP taps some remarkably cool, creative metaphors for consolidation in this lively spot promoting HP BladeSystem servers: three trucks roll into one; a man standing by his car converts it into a manageable bundle of sticks; file cabinets cluttering an office vanish; and a tangle of cables and wires ensnaring a man at a desk go away-all to the accompaniment of a snappy rock beat. In the final scene, a room dense with servers is reduced to a single cabinet, which magically folds into the HP logo. Pretty edgy stuff, but it does make the point that the BladeSystem simplifies server consolidation. Clue: Can an ad about change and management help the company during times of change in management?
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