BtoB

Cut to the chase

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Company: FedEx, Memphis, Tenn. Agency: BBDO New York Market: Office managers, shipping managers Quick chase: FedEx spoofs a New Age-style corporate retreat scenario with a spot that deftly makes the point that the company can help make small business operate more efficiently. In the spot, a minibus full of employees leaves the city for the idyllic countryside and arrives at the "Copper Farms Retreat." An earnest, whole-wheat-type retreat master thanks employees for attending the "offsite" and invites them to suggest ways to help the company run smarter. Replies a young woman: "We could use FedEx for all of our shipping. Overnight. Ground. Even the heavy stuff." The retreat master briefly ponders the suggestion. "OK. Thanks for coming." He walks off, and the startled employees motor back to the city. Enough said. Clue: FedEx delivers a flawless punch line.
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