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Cut to the Chase

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Company: Philips Lighting, Eindhoven, the Netherlands Agency: DDB New York Market: Plant managers, purchasing managers Quick chase: Against the vintage strains of French cafe music, we marvel at the Eiffel Tower. According to a series of supers, the stunningly beautiful landmark in the City of Lights consists of 7,300 tons of steel, 2.5 million rivets and 18,038 pieces of iron. It's 986 feet tall and it has an outrageous lighting bill. But what's really important is that Philips Lighting's technology has helped reduce the tower's lighting bill by 30%. As the final super states against a spectacular nighttime image of the tower: "Ooh la la!" Problem solved. Merci, Philips. Clue: This 30-second spot is a moveable feast.

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