Hewlett-Packard Co., Palo Alto, Calif. Agency: Goodby, Silverstein & Partners, San Francisco Market:
Small business Quick chase:
We're not sure if this spot for the HP Compaq Business Notebooks is a tribute to individuality or to paranoia. Set against a spooky, techy musical score, the spot features a man toting his notebook through an airport that's populated with people who look just like him. Apparently they're all after his data-we think, although we prefer not to have to think too hard about TV spots. Voice-over notes that the new line of HP notebooks are made "for the real you." It also mentions that the new line is designed to protect a user's company data. Clue:
Based on the spot, we can surmise that the notebook protects your data and, ostensibly, will help you repel the next attack of the clones.