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Cut to the Chase

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Company: Chubb, Warren, N.J. Agency: Devito Fitterman Advertising, New York Market: Owners and executives of private companies Quick chase: Here is one of the more graceful ways of warning readers of a possible loss thanks to a seamless match between a headline and an image. The photo is superbly crafted to depict a celebration in an office that's a bit too intimate. A woman in a red suit tugs at a man's tie as their fingers nearly touch. Oh, what joy, but, oh, what a mess is in the making. Or as the headline puts it: "It was a big win. A big celebration. Get ready for a big harassment suit." Chubb, a business insurer, notes in the text that it offers a package of eight essential coverages designed to protect private companies. Clue: He said, she said, but from the looks of the man's shredded image, it appears she wins.
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