EMCOR Group, Norwalk, Conn. Agency:
CEOs, plant managers Quick Chase:
CEOs are ultimately responsible for the smooth operations of their companies' facilities. But they really don't have time to worry about the details. That's where EMCOR comes in. The company, which specializes in facilities services, energy infrastructure and specialty contraction, uses a series of callouts against a sleek-looking high-rise to tout its many problem-solving capabilities. Copy explains how its facilities diagnostic sleuths can figure out what's going wrong at the plant or office. The headline does a fine job of setting up the user-oriented copy points. Clue:
To boot, the guy with the blueprints actually looks like a real engineer.