BtoB

Cut to the Chase

Published on .

Reprints Reprints

Company: Mars Inc., McLean, Va.
Agency
: BBDO New York
Marke
t: Premiums and incentives managers
Quick Chase
: 'Tis the season for giving sweet treats to customers, employees, suppliers, distributors and the like for a job well done over the past year. We're a sucker for M&M's, so naturally we couldn't resist all the colorful joy of this ad. Mars is doing more than spreading holiday cheer in this ad. It's letting its audience know that it can customize the delicious morsels of chocolate with a company's name and/or logo to help keep it top of mind or to simply say thanks.
Clue: It's the perfect stocking stuffer.

Company: Sprint Nextel, Reston, Va.
Agency
: Goodby, Silverstein & Partners, San Francisco
Marke
t: Information systems
Quick Chase
: "If only there were three of me" is a common lament of the harried businessperson faced with the task of doing three things at once. Sprint cleverly captures that sentiment with a spot featuring a series of people fortunate to have a handful of tiny doppelgangers doing exactly what they are doing. Advancements in cloning have not yet reached that stage, but Sprint makes the claim that the Palm Centro operating on its network allows users to multitask to their heart's delight. The bearded man at the Sprint Design Center in Kansas City, who narrates the smartly produced spot, says: "People may wonder how many of you there actually are." Clue: Many hands make light work.

In this article:
Most Popular